TRENDS IN DIGITAL MARKETING 2020February 11, 2020
In 2020 is right to Corner. I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And have notified that very few people are talking about what’s really going to happen in 2020.
Sure, they will tell you things like voice search is going to account for over 80% of the search queries next year but all of that stuff has already been talked about. And there are actually more interesting trends that will affect your marketing that no one is really talking about.
So that what are these trends 2020 is explained below.
1) Artificial Intelligence: If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence . It’s sure to be at the heart of global business and industry in the future and it’s already taking over many simple jobs. AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services
Artificial intelligence will soon be the driving force behind many services and, currently, we already see it implemented in such areas as:
A) Basic communication
B) Product recommendations
C) Content creation
D) Email personalization
E) E-commerce transactions
2) Programmatic Advertising: Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, Around 87 % of digital display ads will be programmatic by 2020
3) Chatbots: It’s a very important role In Digital Marketing in 2020. This is an Artificial Intelligence Technology used for instant Messages and Chat for Ream time. Its Day and Night visitors For Customer or Site
A) It’s an 24 hours Service Benefits
B) In Coming Years around more that 80% business want Chatbots
C) Chatbots will power 85% of customer service by 2020
4) Conversational Marketing: facilitates a one-to-one, real-time connection between marketers and customers Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best People want it that way, and so brands are reacting
5) Video Marketing: Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2020:
A) 70% of consumers say that they have shared a brand’s video
B) 72% of businesses say that video has improved their conversion rate
C) 52% of consumers say that watching product videos makes them more confident in online purchase decisions
D) 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
E) Video is by far the most popular way customers want to learn about new products:
And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.
6) The real value of customer experience: Past decisions about whether to invest in customer experience have evolved into two different worldviews: those who focus on the past and those who focus on the future. For instance, 36% of mainstream companies said they fear recession, while 27% of leading companies were more concerned with attracting and retaining digital talent. Following this trend, 46% of companies on the forefront of customer experience said they exceeded their top business goal by a significant margin, compared with only 15% of mainstream companies
7) How to improve the customer journey: To hold attention in 2020, marketers must not only understand their customer but also improve the customer journey across multiple touch points. 34% of leading businesses said that their customer journey was a top priority for 2020 closely followed by targeting and personalization. In a recent E-consultancy study (How Marketers Learn, 2019), over 50% of businesses said that the biggest challenge with customer journey management was actually the volume and variety of content needed. Whether you’re building audiences, speeding up sales or increasing retention, customer journey management is essential to differentiate and grow.
8) The importance of company culture: Internal culture can slow down product evolution, kill efficiency and stand in the way of digital transformation. 60% of marketers at companies with over 150 million pounds in revenues said that outdated workflows were holding them back. Yet almost a third of customer experience leaders told a different story. For them, inadequate budgets were the main barrier, suggesting that they have the capabilities but not always the resources to deliver better digital experiences. Leading businesses also tended to provide a wider range of learning resources, tailoring the approach to the task and the individual. Based on our findings, we suggest a balance between corporate learning platforms, encouraging people to read blogs and follow influencers and in-person training
9) Social commerce: For the longest time, businesses were wondering how to get their social media followers to visit their online stores. Now, they no longer need to Social commerce refers to buying products directly through social media posts or ads you don’t need to leave the site or app. These shoppable social media posts aren’t exactly new per se, but since Instagram Checkout launched in 2019, they’re rapidly getting more and more attention
10) Direct messaging: In a bid to get more personal with customers, brands are taking the conversation to Direct Messaging. As a means of streamlining customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020 Through messaging apps like WhatsApp, and Facebook Messenger, or through private messages on social media like Twitter or Instagram, brands are building stronger connections with their customers. These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends. Brands find Direct Messaging customers to be effective for forging relationships, whether addressing complaints, taking sales orders, or even just goofing around. The big stipulation here is the customer agreeing to it—a customer Direct Messaging you first is worlds apart from you Direct Messaging them first
11) Micro influencers: Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots. It’s not enough to send them a free sample in hopes they’ll review it—there’s payment tables and pricing lists. Social media “influence” is now a commodity, and an expensive one at that. Rather than competing with global enterprises for the top-tier influencers, small- and medium-sized businesses are opting instead to work with small and medium sized influencers
12) Alternative and niche social media channels: Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance. Likewise, Twitter is seeing a similar plateau in growth, leading to a shift in power. To be clear, both Twitter and Facebook will remain useful marketing tools throughout 2020 and beyond. But the exodus has already started. Alternative social media channels are already seeing new interest and promising growth levels. If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise
13) Optimizing for featured snippets: One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. Just look at Google, which updates its search algorithm thousands of times a year but as search engines evolve and become smarter, marketers need to adjust. More and more search queries have featured snippets, which enjoy a lot of real estate on the first page and get a lot more clicks than the other search results. That’s why it’s crucial to keep them in mind when creating digital marketing content and optimize each piece of content for featured snippets, using clear and well-structured content Google is trying to get better at delivering content to humans, so we need to take these changes into account and adjust our SEO techniques accordingly. For marketers in 2020 it’s more important than ever before to create extremely high-quality content that covers topics thoroughly yet clearly and that is well-structured and easy to understand. We need to write for humans and for search engines alike, and make sure we don’t neglect one or the other
14) Vlogging: With the ongoing success of YouTube, Instagram Stories and Snapchat, video blogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct. Vloggers speak directly to the viewer (PewDiePie style), creating a more personal and direct connection—obviously a great boon to marketers trying to forge stronger relationships with their customers
The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical. It seems the general pull of digital marketing goes in the direction of more personal relationships with more targeted niches, but the means of making those connections rely on automation and new technology. The heart of digital marketing remains the same—getting people what they want, when and where they want it—and 2020 technology is just opening new doors to get there